About Lee...
Experienced Digital Marketing Director with a demonstrated history of working in the broadcast media and live event industries. Skilled in Project Management, Web Design, Digital Marketing and Graphic Design. Strong marketing professional with over 8 years of experience and an additional 6 years in print/desktop publishing with a Bachelor's degree in Business Administration from Penn State University-Berks.
I grew up a boy scout and was the first in my family to attend college. I've made my mark by building the most unique events in Central Pennsylvania including concerts, community events, fundraisers, digital experiences and more. Check out my latest projects below.
My Latest Projects & Events
I-105 FALLFEST COUNTRY MUSIC FESTIVAL 2023
An old venue and a new layout for the 31st edition of FallFest. The event moved back Lancaster, PA; attracting 10,500+ to a converted driving range at Overlook Park. Educating guests on the new venue and parking procedures presented a challenge, but allowed for better traffic disbursement and drastically reduced wait times. The Lancaster location presented opportunities for more diverse concessions options and opened participation to local brewers and distillers.
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Key functions: event management, venue layout, logistics, digital marketing, web design, social media content, box office, staffing and sponsor fulfillment.
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Event earned an Excellence in Broadcasting Award from the Pennsylvania Association of Broadcasters for Outstanding Radio Station Sponsored Event.
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CHRISTMAS IN EPHRATA
As a division of the Mainspring of Ephrata non-profit, the volunteer-led Christmas in Ephrata committee transforms our small town into a holiday destination straight out of a Hallmark movie (literally). Every Black Friday, the holiday season begins with Santa's Arrival. Attracting thousands of local families and tourists, we host a Christmas marketplace, a trolley tour of decorated homes, and a spectacular tree lighting ceremony in a Norman Rockwell-like setting. Video of Main Street Ephrata has been used as establishing shots in at least six Hallmark Channel holiday movies.
Key functions: event management, logistics, fundraising, volunteer staffing and live entertainment production.
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96.1 SOX TOYS FOR TOTS CAMPAIGN
96.1 SOX radio station has been a major supporter of the U.S. Marine Corps Reserve Toys for Tots program since the late 1990s. In 2015, a struggling program needed a new life and the "Toy Challenge on the Bridge" was born. With a SOX morning show host embracing a new persona, inspired by the jolly old elf himself, Santa D found a home on the Columbia-Wrightsville Bridge with a mission of collecting 5,000 new, unwrapped toy donations during a 5-day span in early December.
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Falling just short of the goal in 2015, the event began to grow rapidly and captured the attention of the community and local media. Now, one of the signature fundraisers for the Tots for Tots program in Central PA, the event raised nearly 12,700 toy donations and $36,000 in 2023.
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Key functions: fundraising, community relations, logistics, marketing, sponsor fulfillment and being cold for long periods of time.
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Campaign earned Excellence in Broadcasting Awards from the Pennsylvania Association of Broadcasters for Outstanding Radio Station Sponsored Event in 2023 and 2024.
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CENTRALPAJobFair.COM ONLINE JOB FAIR
Needing to reinvent the dying model of in-person job fairs, CENTRALPAJobFair.com was created in 2018 to provide a personalized digital landing page to showcase our areas top employers and simplify the application process for prospective candidates. The Online Job Fair combines radio advertising with digital marketing, allowing us to reach passive job seekers and target active job seekers and deliver the top qualified applicants to our clients.
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The Online Job Fair was an original concept developed locally and now duplicated by Cumulus markets across the country. The established model provided a massive advantage during the COVID-19 pandemic.
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Key functions: website management, content creation, branding and graphic design.
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I-105 FALLFEST COUNTRY MUSIC FESTIVAL 2022
Fallfest has been a community staple in Lancaster County since 1992. Beginning as a free "listener appreciation" concert, it has grown into a full blown festival hosting many of country music's biggest stars, including Kenny Chesney, Little Big Town, Chris Young, Trace Adkins, Lee Brice and a young Taylor Swift. Held at Maple Grove Raceway, the WIOV team converts an empty field into a unique concert venue with an average annual attendance of 12-15,000. Fallfest is a one-of-a-kind radio event, organized and executed by Cumulus staff and volunteers.
Key functions: event management, venue layout, logistics, digital marketing, web design, social media content, box office, staffing and sponsor fulfillment.
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